Anukriti Banerjee, our Business Growth Intern joined us in January 2019 as part of the NUS Overseas Colleges Program at the National University of Singapore. SCI has been a part of this program for several years and has had many talented interns from different disciplines on the team. During her year at SCI, Anukriti has spearheaded several of our marketing and communication efforts on social media and actively focused on business development in India. We invited her to talk about the highlights of her 1-year internship with us and the key takeaways.
“Not knowing what to expect, I jumped on a plane to find myself in beautiful Stockholm for my first internship. I wanted to work at SCI because of its noble vision “To make the world’s best dementia and elderly care available worldwide.” Many countries including my own (Singapore) are facing the challenges of an ageing population. As a geography student, I was really curious to know what makes Swedish elderly and dementia care so good and how we may transpose those models in other countries. In the initial days of my internship, I worked primarily with social media. I studied the different channels to plan and implement various growth strategies. I also generated new and interesting content for SCI’s blog and newsletters. Along with my colleagues, I created webinars, ebooks and even print material. If you have been following SCI on social media, you have definitely come across some of these examples. Eventually, I shifted focus to studying the development potential in the elderly care sector in India.
My time at SCI has been fruitful. I have had the opportunity to meet so many experts working in this field – doctors, nurses, CEOs, and even ministers not only from Sweden but also from countries outside Europe like Zambia and Brazil. Through the interviews I conducted, I learned about the different perspectives on dementia and caregiving, and gained a better understanding of the gaps and opportunities. I ran four successful digital awareness campaigns and grew the company’s following more than threefold. However, the highlight of my internship is definitely having had the honour to represent SCI along with CEO Ms Petra Tegman at the various dialogues held as part of Their Majesties The King and Queen of Sweden’s state visit to India. The visit was arranged on the occasion of the 10-year completion of an MoU between India and Sweden.
I am incredibly grateful to the team at SCI for encouraging me to push limits. From running campaigns to starting discussions with new clients; I have always received guidance and support to work towards my goals and grow as an individual. Having had no prior experience, my understanding of what it means to be an intern was strictly based on horror stories in pop-culture but it is safe to say that has not been the case. Right from day 1, the team has been like family and I can’t believe it’s time to say goodbye already!”
We are so glad to have had Anukriti with us this year and excited to see where she goes next. We wish her all the best for her future endeavours!